// The founder
Built because nobody else was going to do it right.
I'm a disabled Army veteran. I got out, watched the VA hand out Motrin for everything from torn rotator cuffs to performance collapse, and started looking for actual solutions.
What I found was subscription mills, upsells on every call, and programs written by marketing teams instead of coaches. Three programs in a row handed me a generic template and vanished.
So I built the one I wished existed. Programs written by working trainers with a purpose behind every number. A meal planner that does the math on your real bodyweight instead of a brochure number. A log that tells the truth. A message line with a person on the other end.
MilSpec Wellness is veteran owned and operated, top to bottom. The name means what it says: built to specifications that do not bend when conditions get hard.
“Show up. Log it. Repeat.”
Jake Morris · Founder · Army Veteran 2012–2014
Train to the standard.
The app is the standard, the plan, and the record. The rest is you showing up.
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